08.23.16
Louis Vuitton recently announced it was working on developing its first fragrance in 70 years - and now the company has revealed that there are seven.
The Les Parfums collection is based on flowers, so each of the fragrances are feminine, even though the round bottles look unisex. The seven fragrances are:
Perfumer Cavallier Belletrud used a process called CO2 extraction to produce the floral notes, at Louis Vuitton's new lab in Grasse. It's the same process used to make decaffeinated coffee.
Belletrund tells Allure that since this extraction technology doesn't require boiling the flowers, the floral notes have the fresh, dewy quality of blooms that are still in the field. The process traps the CO2 in the air, and transforms the CO2 molecules into a liquid. "You then mix that with your flowers at a very low temperature, as low as 20 degrees celsius, and you maintain the fragile, volatile elements of the flowers," he explains.
The Bottles
Each fragrance is available in a 100 ml size for $240, and a 200 ml size for $350, and each bottle is refillable. Instead of a pump, the bottles have black stopper caps, which are decorated with the LV monogram logo in gold. Each fragrance is also available in a travel size spray.
The bottles were designed by Marc Newson, a designer who has created everything from furniture and luxury products (including a Louis Vuitton rolling suitcase) to cars and commercial aircrafts. His work is featured in many museum collections.
The Les Parfums collection is based on flowers, so each of the fragrances are feminine, even though the round bottles look unisex. The seven fragrances are:
- Rose Des Vents: 'like standing in a rose field in Grasse,' with iris, cedar, pepper
- Turbulences: tuberose, jasmine, and a 'light touch of leather'
- Dans La Peau: leather with candied apricot, jasmine from Grasse, and sambac jasmine from China - followed by musk.
- Apogee: 'takes lily-of-the-valley to blissful heights' with jasmine petals, magnolia and rose, with a base of smoky guaiac wood and sandalwood.
- Contre Moi: an "unexpected vanilla," from Madagascar and Tahiti, with orange flower, rose and magnolia petals, followed by bitter cocoa.
- Matiere Noire: dark wood and white flowers, with patchouli and Laos agarwood, blackcurrant, narcissus and jasmine.
- Mille Feux: raspberry and leather, with osmanthus, iris and saffron.
Perfumer Cavallier Belletrud used a process called CO2 extraction to produce the floral notes, at Louis Vuitton's new lab in Grasse. It's the same process used to make decaffeinated coffee.
Belletrund tells Allure that since this extraction technology doesn't require boiling the flowers, the floral notes have the fresh, dewy quality of blooms that are still in the field. The process traps the CO2 in the air, and transforms the CO2 molecules into a liquid. "You then mix that with your flowers at a very low temperature, as low as 20 degrees celsius, and you maintain the fragile, volatile elements of the flowers," he explains.
The Bottles
Each fragrance is available in a 100 ml size for $240, and a 200 ml size for $350, and each bottle is refillable. Instead of a pump, the bottles have black stopper caps, which are decorated with the LV monogram logo in gold. Each fragrance is also available in a travel size spray.
The bottles were designed by Marc Newson, a designer who has created everything from furniture and luxury products (including a Louis Vuitton rolling suitcase) to cars and commercial aircrafts. His work is featured in many museum collections.