In support of the cause, special packaging for their best-selling 32oz. liquid soap products demand “Fair Pay Today” and replaces the text on their iconic product labels with messaging in support of the fight to raise the wage.
Starting September 1, the specially labeled products will be distributed in thousands of stores throughout all 50 states to raise public awareness that raising the wage is good for business and good for communities.
Currently, Washington, Maine, Colorado, Arizona and the District of Columbia are running ballot initiatives to establish a higher minimum wage with gradual implementation of wages, following in the footsteps of Oregon, California and New York which have recently raised their minimum wage through the passing of state legislation.
More than 1.4 million bottles of soap with this message will be for sale in thousands of stores throughout all 50 states from September – December 2016.