The color cosmetics market is projected to reach approximately USD 77.7 billion by 2020, according to this report. Innovations in color cosmetics and new product launches, are playing a role, according to the report.

The global color cosmetics market by value is projected to grow at a CAGR of around 5.70% from 2015 to 2020. The market is driven by rising customer loyalty, innovations in color cosmetic products, and rising demand for organic cosmetic products which is expected to provide new opportunities for color cosmetics market. There are large numbers of various sized players in the market but it is dominated by few big companies.

Currently, the color cosmetics market is mainly concentrated in the North American and European region while Asia-Pacific and RoW region, especially China and India are expected to show high growth rate in future years.

L'Oréal Group (France), Estée Lauder Companies Inc. (U.S.), and Avon Products Inc. (U.S.) are the important active players in the color cosmetics market. These companies showed the highest strategy adoptions amongst other players in the color cosmetics market from 2011 to 2015.

From 2011 to 2015, new product launches was observed as the most important growth strategy adopted by the major color cosmetics manufacturers, accounting for a majority of market share of the total strategies adopted by the players.