The company is launching the Dyson Supersonic at Sephora this fall, and consumers might not even recognize it as a newly designed hair dryer. Perhaps Cosmopolitan magazine said it best when they posted this headline today, Can You Guess What This New Beauty Tool Is?
Dyson engineers worked on its game-changing design for four years, making sure it looked compact, felt lightweight, and performed quietly. Of course, like everything Dyson makes, it looks stylish.
The company spent $71 million on the development process for the Dyson Supersonic, which included 103 engineers working on 600 prototypes. Dyson now has over 100 patents pending on its design and functionality.
Dyson even made sure hair is protected from heat. The company's founder, James Dyson, explains in Engadget's article that the hair dryer's parts have a "double skin." This design enables the inner parts to heat up, while the outer parts stay cool - preventing your hair from frying. The dryer also comes with 3 attachments, including a diffuser, which all magnetically connect and adjust the heat output for different hair styles.
Tom Crawford, global product development director, stated one example of how closely related design and functionality are, in this detailed explanation on Dyson's website, which says: "Fast drying isn’t just about high‑speed air. You also need the right balance of pressure and turbulence. You need to control the air, and make it stable."
Celebrity hair stylist Jen Atkin is Dyson Supersonic's brand ambassador. Atkin is most known for her infamous clients, the Kardashians. She told the New York Times about her collaboration with Dyson's engineers, and how her input was considered when designing the new hair dryer.
Atkin is quoted as saying why every hair stylist will want one: “That back-heavy feeling that usually makes your arms ache completely disappears with this, whether working on your own hair or blow drying someone else.”
We're betting women everywhere will be so happy to ditch their bulky hair dryers, which now look so old-fashioned - in an instant. However, with the Dyson Supersonic's $399 price tag, that probably won't happen anytime soon.
Check out the video that shows the motor, close-up - it's Dyson's smallest and lightest, ever.