04.21.16
Dove Hair has a new campaign, #LoveYourHair - and it aims to dispel a few common hair myths, as well as "broaden the definition of beautiful hair by celebrating all hair types, textures, styles, and colors," stated a spokesperson.
The campaign challenges the fact that women are consistently faced with a narrow depiction of what ‘beautiful hair’ is supposed to look like.
Shown above, on the left, are a few photos that are the actual search results for "beautiful hair," and all depict similar looks. Dove is hoping to help change this perception, so when women think about beautiful hair, they imagine the styles shown on the right.
To help accomplish this, Dove Hair is working with Elizabeth Benedict, editor of “Me, My Hair, and I: Twenty-seven Women Untangle an Obsession,” to further understand the relationship women have with their hair, and the impact it has on their self-esteem.
The Myths
Women often hear things like:
The campaign challenges the fact that women are consistently faced with a narrow depiction of what ‘beautiful hair’ is supposed to look like.
Shown above, on the left, are a few photos that are the actual search results for "beautiful hair," and all depict similar looks. Dove is hoping to help change this perception, so when women think about beautiful hair, they imagine the styles shown on the right.
To help accomplish this, Dove Hair is working with Elizabeth Benedict, editor of “Me, My Hair, and I: Twenty-seven Women Untangle an Obsession,” to further understand the relationship women have with their hair, and the impact it has on their self-esteem.
The Myths
Women often hear things like:
- You shouldn’t have long hair past a certain age.
- Curly hair isn’t professional.
- Short hair isn’t feminine.
- Asian women shouldn’t have blonde hair.
- 86% of US women believe that media and society put a lot of pressure on women to have hair that looks a certain way.
- Most women (81%) feel that the hair we see in advertisements and in the media makes women in general feel bad about the hair they have.
- Only 11% of women love everything about their hair and wouldn’t change anything about it.
- 90% of women agree that they need to embrace their own hair and stop comparing themselves to others.
- 3 in 4 women believe they would have greater self-confidence if they didn’t feel that they were being judged by their hair.
