10.02.15
Johnson & Johnson Consumer Inc., has put a focus on recycling household packaging, including many personal care products. The new Care to Recycle program is part of a nationwide educational campaign and contest in collaboration with Scholastic to teach kids about the importance of recycling throughout the house, including the bathroom.
The campaign, which is geared toward children in grades 1-3, includes several lesson plans for teachers—featuring ELA (English, Language, Arts), Math, and Science topics—as well as take-home student activities for parents, and other resources to educate students about recycling.
The contest, PETE's Bathroom Bin Challenge, is open to students and teachers nationwide and runs through October 27, 2015. Students are asked to write a short essay accompanied by a poster that shares why recycling personal care products, such as shampoo and lotion bottles, is important, and how they will encourage their family to recycle more of these products. Either a teacher or a parent must submit their student or child's entry form.
See campaign materials, along with contest entry forms and official rules.
A total of 10 grand prize winners, including both the student and the submitter, will be selected to receive prizes.
According to J&J, although almost 70% of Americans say they consistently recycle, only 20% report recycling products from the bathroom. Since many Johnson & Johnson Consumer Inc. products are used and stored in this room, the company saw an opportunity to raise awareness of recycling these products to help avoid valuable materials from unnecessarily entering landfills—resulting in the Care to Recycle program.
The campaign, which is geared toward children in grades 1-3, includes several lesson plans for teachers—featuring ELA (English, Language, Arts), Math, and Science topics—as well as take-home student activities for parents, and other resources to educate students about recycling.
The contest, PETE's Bathroom Bin Challenge, is open to students and teachers nationwide and runs through October 27, 2015. Students are asked to write a short essay accompanied by a poster that shares why recycling personal care products, such as shampoo and lotion bottles, is important, and how they will encourage their family to recycle more of these products. Either a teacher or a parent must submit their student or child's entry form.
See campaign materials, along with contest entry forms and official rules.
A total of 10 grand prize winners, including both the student and the submitter, will be selected to receive prizes.
According to J&J, although almost 70% of Americans say they consistently recycle, only 20% report recycling products from the bathroom. Since many Johnson & Johnson Consumer Inc. products are used and stored in this room, the company saw an opportunity to raise awareness of recycling these products to help avoid valuable materials from unnecessarily entering landfills—resulting in the Care to Recycle program.