05.20.15
Dove Hair has already had a new campaign and film - Love Your Curls. Now the brand has launched its Love Your Curls book, a poetic tribute to curly hair. The brand says it was inspired by the thousands of curly stories, photos and messages that it received in response to its ad campaign.
"We were moved by how many women embraced our Love Your Curls mission and shared their stories, photos and anecdotes, in celebration of curls," said Rob Candelino, Vice President of Unilever Hair Care. "At Dove, we have a long history of empowering women and girls through our self-esteem project and the Love Your Curls book is very much a part of that commitment. We hope women continue embracing the movement by downloading, dedicating and sharing this book with young girls in their lives. We hope our efforts will inspire self-confidence in generations of curly girls to come."
Dove Hair's Love Your Curls book was written by best-selling author Taiye Selasi and illustrated by award-winning illustrator Annick Poirier. It's available to download as a free digital e-book.
The bookk can also be customized - each download at Dove.com/loveyourcurls allows you to create a self-written dedication, a personalized poem and watercolor portrait for a curly girl in your life.
The non-customizable version will also be available for download at Amazon.com, iTunes.com and Play.Google.com.
Dove Hair has also created a run of special-edition hard cover copies of the Love Your Curls book that will be made available to select partner organizations, including Boys & Girls Clubs of America. Additionally, educators are encouraged to apply for a free hard cover copy at Dove.com/loveyourcurls.
"We were moved by how many women embraced our Love Your Curls mission and shared their stories, photos and anecdotes, in celebration of curls," said Rob Candelino, Vice President of Unilever Hair Care. "At Dove, we have a long history of empowering women and girls through our self-esteem project and the Love Your Curls book is very much a part of that commitment. We hope women continue embracing the movement by downloading, dedicating and sharing this book with young girls in their lives. We hope our efforts will inspire self-confidence in generations of curly girls to come."
Dove Hair's Love Your Curls book was written by best-selling author Taiye Selasi and illustrated by award-winning illustrator Annick Poirier. It's available to download as a free digital e-book.
The bookk can also be customized - each download at Dove.com/loveyourcurls allows you to create a self-written dedication, a personalized poem and watercolor portrait for a curly girl in your life.
The non-customizable version will also be available for download at Amazon.com, iTunes.com and Play.Google.com.
Dove Hair has also created a run of special-edition hard cover copies of the Love Your Curls book that will be made available to select partner organizations, including Boys & Girls Clubs of America. Additionally, educators are encouraged to apply for a free hard cover copy at Dove.com/loveyourcurls.