03.11.10
Topline Products Company Inc., Wayne, NJ, in cooperation with L’Oréal USA, has received the WorldStar Award for Packaging Excellence for its creation of what it terms “a revolutionary package” for the L’Oréal Infallible Lipcolour – Vogue Limited Edition. The product is the first two-in-one lip product that innovatively houses two color cosmetics products, side by side, in a lavish, chrome casing.
Presented by the World Packaging Organisation, WorldStar Awards are international packaging awards that recognize the continual advancement of the state of packaging art that creates a standard of international packaging excellence.
The airtight Topline package for L’Oréal Paris consists of a lip color vial and a propel/repel slim-line tube, containing a conditioning topcoat, housed together in a metallized shiny silver casing that is not only upscale and sophisticated looking, but also functions as a mirror for application.
The consumer first applies the lip color, waits for it to dry, then applies the topcoat to seal in the color and moisturize the lips for a longer lasting result. A number “1” and number “2” are debossed on the tops of the lip color and topcoat respectively to readily indicate the order of usage. Because the two products are held together in the single, hourglass-shaped casing, they cannot be separated or lost.
“We are thrilled to have won this outstanding recognition for the L’Oréal package,” said Charles Chang, Topline Products president. “We created a package that’s both practical and user-friendly, yet exhibits a chic, premium look – a huge advantage in the extremely competitive mass market world. In working closely with L’Oréal, we developed a truly revolutionary design. The WorldStar Award is a confirmation of this remarkable achievement.”
The L’Oréal Infallible Lipcolour – Vogue Limited Edition package is part of a collection of colors designed with a botanical theme. The color of the silkscreened plant graphics on the front of the casings, plus the color of the cap and lip vial, match the shade of the product within, allowing customers to easily identify which shade they are choosing. Finally, the L’Oréal brand name is debossed on the sleek chrome casing to complete the sophisticated, opulent look of this package.
Presented by the World Packaging Organisation, WorldStar Awards are international packaging awards that recognize the continual advancement of the state of packaging art that creates a standard of international packaging excellence.
The airtight Topline package for L’Oréal Paris consists of a lip color vial and a propel/repel slim-line tube, containing a conditioning topcoat, housed together in a metallized shiny silver casing that is not only upscale and sophisticated looking, but also functions as a mirror for application.
The consumer first applies the lip color, waits for it to dry, then applies the topcoat to seal in the color and moisturize the lips for a longer lasting result. A number “1” and number “2” are debossed on the tops of the lip color and topcoat respectively to readily indicate the order of usage. Because the two products are held together in the single, hourglass-shaped casing, they cannot be separated or lost.
“We are thrilled to have won this outstanding recognition for the L’Oréal package,” said Charles Chang, Topline Products president. “We created a package that’s both practical and user-friendly, yet exhibits a chic, premium look – a huge advantage in the extremely competitive mass market world. In working closely with L’Oréal, we developed a truly revolutionary design. The WorldStar Award is a confirmation of this remarkable achievement.”
The L’Oréal Infallible Lipcolour – Vogue Limited Edition package is part of a collection of colors designed with a botanical theme. The color of the silkscreened plant graphics on the front of the casings, plus the color of the cap and lip vial, match the shade of the product within, allowing customers to easily identify which shade they are choosing. Finally, the L’Oréal brand name is debossed on the sleek chrome casing to complete the sophisticated, opulent look of this package.