12.15.06
Helen of Troy Limited, designer, developer and worldwide marketer of brand-name personal care and household consumer products, today announced that it has entered into a licensing arrangement through Stone America Licensing, a NJ-based company acting as licensing agent for MBL/Toni&Guy Products, LP and MBL/TIGI Products, LP for the use of the Bed Head by TIGI and Toni&Guy trademarks for personal care products in the Western Hemisphere.
Helen of Troy Limited will introduce a complete line of hair care appliance products under the Bed Head by TIGI and Toni&Guy; brand names that will include hair dryers, hair styling irons and straighteners, hot air brushes, hair setters, combs, brushes and hair care accessories, as well as a variety of other personal care products. Initial marketing will commence in the United States, followed by the remainder of the Western Hemisphere, with product shipments to begin during the next fiscal year.