Beauty Packaging Staff12.10.20
e.l.f. Cosmetics is getting in the holiday spirit with a new five-track holiday album, “e.l.f. the Hauls,” while also becoming one of the first beauty brands to launch on the popular music video-making platform, Triller.
e.l.f. gathered up-and-coming artists Halston Dare, Yasmeen, Kiana V, and Rosette, to record fun and festive holiday remakes in various genres adding a modern twist to the classic seasonal hits we love: ”Jingle Bells (e.l.f. Remix),” “Joy to the World (e.l.f. Remix),” “Deck the Halls (e.l.f. Remix),” “Up On the Housetop (e.l.f. Remix),” and “Auld Lang Syne (e.l.f. Remix).” e.l.f. tapped creative agency Movers+Shakers to design the campaign and produce the brand’s first-ever album.
As a bonus holiday gift, e.l.f. is also bringing colorful mini music videos to accompany each song launching on Triller, as well as versions for Instagram, YouTube, and TikTok, featuring popular influencers.
A New Type of Campaign for e.l.f.
“We intend to bring holiday cheer to the season in a way that e.l.f. has never done before through music, self-expression and pure joy,” said Kory Marchisotto, chief marketing officer, e.l.f. Beauty. “The release of our holiday album supports emerging artists, while reaching new audiences through new digital platforms, like Triller. This holiday, we invite every eye, lip and face to e.l.f. the Hauls”
Bonin Bough, chief growth officer, Triller, added, “e.l.f. Cosmetics understands how to engage with Triller’s community on multiple levels — by engaging musicians and creating hit music as well as supporting emerging creators. This is exactly the type of brand collaboration Triller loves to support.”
e.l.f. is also offering holiday kits with many of the items featured throughout its musical campaign, available online, or exclusively in stores and online at Target. Beauty enthusiasts, holiday aficionados, and music lovers everywhere are welcome to share their holiday spirit and listen to the full holiday album, now available for download via Spotify or Apple Music.
e.l.f. gathered up-and-coming artists Halston Dare, Yasmeen, Kiana V, and Rosette, to record fun and festive holiday remakes in various genres adding a modern twist to the classic seasonal hits we love: ”Jingle Bells (e.l.f. Remix),” “Joy to the World (e.l.f. Remix),” “Deck the Halls (e.l.f. Remix),” “Up On the Housetop (e.l.f. Remix),” and “Auld Lang Syne (e.l.f. Remix).” e.l.f. tapped creative agency Movers+Shakers to design the campaign and produce the brand’s first-ever album.
As a bonus holiday gift, e.l.f. is also bringing colorful mini music videos to accompany each song launching on Triller, as well as versions for Instagram, YouTube, and TikTok, featuring popular influencers.
A New Type of Campaign for e.l.f.
“We intend to bring holiday cheer to the season in a way that e.l.f. has never done before through music, self-expression and pure joy,” said Kory Marchisotto, chief marketing officer, e.l.f. Beauty. “The release of our holiday album supports emerging artists, while reaching new audiences through new digital platforms, like Triller. This holiday, we invite every eye, lip and face to e.l.f. the Hauls”
Bonin Bough, chief growth officer, Triller, added, “e.l.f. Cosmetics understands how to engage with Triller’s community on multiple levels — by engaging musicians and creating hit music as well as supporting emerging creators. This is exactly the type of brand collaboration Triller loves to support.”
e.l.f. is also offering holiday kits with many of the items featured throughout its musical campaign, available online, or exclusively in stores and online at Target. Beauty enthusiasts, holiday aficionados, and music lovers everywhere are welcome to share their holiday spirit and listen to the full holiday album, now available for download via Spotify or Apple Music.