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The Trend Toward Consumer-Paid Sampling
Suppliers offer new sampling solutions that deliver an elevated user experience and brand recognition -- and consumers are willing to pay for them.
Marie Redding, Senior Editor
08.30.19
Take a Look at the First-Ever Beauty Fridge
FaceTory has launched a pink mini-fridge to store skincare products.
07.23.19
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Sephora’s PLAY! Smarts Boxes Teach Beauty Skills
The single-purchase boxes are all based on a different beauty ‘theme.’
09.12.18
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What’s Trending in Sampling?
A round-up of some of the latest options for sampling all types of beauty products.
Marie Redding, Associate Editor
09.01.18
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Luxe Pack Los Angeles Celebrates a Successful First Year
The show’s West Coast debut drew crowds.
Marie Redding, Associate Editor
04.30.18
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Amazon Offers A Slew of Minis — Plus Beauty Sample Boxes
The new beauty subscription boxes are only available to Amazon Prime members.
03.16.18
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What Can Big Beauty Learn from Indie Beauty?
Lessons revolve around telling your brand’s distinctive story—through memorable packaging.
Jodi Katz, Founder & Creative Director, Base Beauty Creative Agency
12.04.17
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New Perspectives on Cosmetics Packaging at Cosmoprof NA
This year’s B2B beauty show placed an increased emphasis on packaging.
Jamie Matusow, Editor-in-Chief
09.01.17
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Sophisticated Samples Turn Trials into Sales
There are plenty of practical reasons why beauty brands invest in product sampling initiatives.
Joanna Cosgrove, Contributing Editor
09.01.17
ADF&PCD Unveils PCD Sessions and Speakers
Conference program to feature leaders at Birchbox, Colgate-Palmolive, FIT, Glossybox, J&J, Pratt and LinkedIn
08.21.17
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ADF&PCD New York Sessions Highlight Sampling Strategies
Speakers from Glossybox and Birchbox discuss how brands use these programs to their advantage.
08.17.17
JP Sampling Shows New Solution
Ten-count multidose wipes come in a resealable foil pouch.
07.19.17
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Consumers Can’t Get Enough of Subscription Boxes
The Benchmarking Company surveyed more than 6,400 beauty box subscribers.
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Beauty Packaging Staff
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Birchbox Partners with Reese Witherspoon for Women's History Month
The March Birchbox features Draper James, Reese Witherspoon's Southern-inspired lifestyle brand.
02.27.17
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VIDEO: How Birchbox Bucks Imitators
Katia Beauchamp talks about secrets of success.
11.16.15
Breaking News
Kao Aims to Achieve Net Zero Plastic Packaging by 2040 and Negative Waste by 2050
Jason Wu Beauty Launches in Over 3,000 CVS Stores Across the U.S.
ESW Reports a Decline in U.S. Consumers’ 2024 Sustainability Score
Weekly Recap: ELC’s Sustainability Efforts, Jessica Alba Steps Down, & More
YSL Beauty Announces Two New Rewilding Earth Programs
View Breaking News >
CURRENT ISSUE
March 2024
Color Cosmetic Packaging That Improves Brand Value
Bobbi Brown Receives Color Cosmetic Packaging Honors
‘Limitless’ Labels for Deco & Customization
Packaging for ‘Swipe ‘n Go’ Beauty Sticks
Cosmoprof & Cosmopack Shows Premiere in Miami
View More >