Whether due to travel restrictions or as a way to entice consumers to purchase full-size products, samplers and small beauty packages of 3.4-oz. or less are proving to be big business.
Being able to offer marketers a variety of servicesfrom filling and sealing, to shrink-wrapping and packoutis a growing strategy for packaging suppliers.
Executives from the world-renowned beauty authority talk about its milestone anniversary, the last decade and how sampling and specialty packaging helped make the company a consumer favorite.