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echo brand design
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M∙A∙C Cosmetics: Ahead of Its Time
Congratulations to MAC Cosmetics —our 2020 Company of the Year: Excellence in Packaging!
Jamie Matusow, Editor-in-Chief
02.05.20
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Clinique: Simple, Direct, Intuitive, Iconic
The 50-year-old Estée Lauder Companies’ brand is easily recognizable by its logo, shapes and colors.
Jamie Matusow, Editor-in-chief
01.26.18
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Cosmetic Packaging’s New Simplicity
Each year we are presented with a new wave of minimalism. Today sees simplicity return, but not as we know it.
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Andrew Capper
01.25.18
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Today’s Color Surge in Beauty
The future is bright
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Andrew Capper
11.17.17
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TRENDS in BEAUTY: How to Use Naturalism
Unexpected package design is attracting consumers.
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Andrew Capper
11.02.17
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Trend-led Versus Longstanding Beauty Icons
How the shift is affecting packaging design and branding
Nick Dormon, Managing Director and Strategy Director at Echo Brand Design
06.05.17
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Unearthing Lost Skills And Crafts in Beauty
Designing products that play on the art of ancient rituals
Nick Dormon, Managing Director and Strategy Director at Echo Brand Design
05.01.17
The Path to Gender Neutrality in Beauty
Building a strong and unique personality through packaging and branding is key.
Nick Dormon, managing director and Strategy Director at Echo Brand Design
05.26.16
The New Naturals
Designing the future of ethical packaging
Nick Dormon, Echo Brand Design
04.28.16
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Direct-to-Consumer Beauty
The exciting new two-way interaction between brand and consumer.
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Nick Dormon
11.12.15
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CURRENT ISSUE
September 2023
Cosmetic Packaging Manufacturing Goes Local
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