A streamlined look and a 'less is more' materials ideology are trending--but there are still ways for brands to customize and define color cosmetics packaging.
From Indie to haute couture, color cosmetic brands are relying on packaging that captures the emotions. Here’s a look at current hits—and future directions.
Hair care, bath and body brands want packaging that balances retail differentiation, consumer appeal and practical ease of use—and are looking to one another for inspiration.
Consumers are realizing the importance of using the right applicators and tools, while brands, as well as suppliers, are delivering more innovative options than ever before.