Exclusive Video: Cosmetic Applicators, Un-Boxing and More: The Shape of Things to Come

By Beauty Packaging Staff | 05.28.20

From hygienic interactions to usability, Dr. Bryce Rutter shares his insights on a likely new focus for beauty consumers.

Covid-19 has greatly impacted the user experience in many ways. In this video interview, Bryce Rutter, PhD, and founder of Metaphase, talks about why hygiene, touchpoints, 'handleability' and carton coatings are some of the things brands need to keep in mind when developing tools and packaging—and how they can find opportunities to increase market share in the process.

Watch Dr. Rutter’s video interview with Beauty Packaging’s Editor-in-Chief, Jamie Matusow.