The Partner for Beauty with Purpose

We are committed to create Beauty with Purpose by developing sustainable future-focused solutions for the global beauty industry through close collaboration, exceptional agility and unparalleled scale.

Through a worldwide team of beauty experts across North America, EMEA, and APAC, WWP Beauty offers our clients global support at the local level. Our full-service offering of mindful formulations, innovative eco-design packaging, and accessories, paired with our in-house manufacturing, and integrated network, make us The Partner for Beauty with Purpose. 

Creating purpose takes more than one company. Here are some of our valued partners and like-minded organizations that are helping us pave the way to a more sustainable future.
 

We have Solutions, You have options

Specialized Services

Custom packaging development expertise in color cosmetic, skin care and flexible tube markets.
 

• Wholly owned component and tube manufacturing facilities for tighter quality control and expedited speed to market.
• Enhanced decorating, extrusion, heading and capping services for plastic tube.
• In-house design and engineering center with cutting edge technology and Eco-Analyzer, a proprietary tool designed to guide our customers to the most impactful material choices that fit into their brand needs. By being able to make material comparisons and provide validated key claims for each such as material reduction rates and GHG emissions, brands can make more informed decisions about their approach to sustainability.

 
Full-service turnkey product development, formulation, filling and regulatory services.
 
Wide variety of beauty and wellness tools and accessories for cosmetics, skincare, haircare and personal care.
 
Beauty with Purpose service, a customized, solution-driven service offered to new and existing customers looking to transform their brands to include more mindful formulations, packaging and accessories that are clean, sustainable, ethical, inclusive and diverse. This transformation process is at the forefront of sustainable innovations and technologies, utilizing green chemistry, eco-smart designs, new sustainable materials, and transparent sourcing & supply chain management. Through this service brands will leverage WWP Beauty’s partnership to make a positive and purposeful impact on the planet with the ultimate goal of creating Beauty with Purpose.


Recent Developments
WWP 2022’s most recent sustainable launches include:



OCEAN PLASTIC TUBE
Join us to help make a difference!

A first-to-market tube made with 70% ocean-bound plastic that is Oceanworks® Guaranteed.
Ocean plastic tube is a recycable mono-material PCR tube. It is designed with 12% less plastic and uses 77% less CO₂ emissions per piece when compared to a standard tube.
Ocean Plastic Diversion helps to keep our oceans safe and our beaches clean.
Together we are reducing waste and contributing to a more circular beauty system.

EASTMAN COLLECTIONS


EASTMAN CRISTAL ONE RENEW
Clearly Sustainable
Molecular Recycled Technology

A heavy wall packaging collection designed with an innovative molecular recycled and recyclable RIC 1 resin that has Infinite ability to recycle while maintaining its physical and chemical attributes; due to the advanced recycling process. It uses up to 20% lower GHG emissions than fossil-based monomer and enables landfill diversion.
With premium clarity, luster, and radiance; it is the perfect substitute for virgin plastic materials, such as PET, PETG, ABS, SAN and PS.


EASTMAN CRISTAL RENEW
Sustainability you can see through
Molecular Recycled Technology

A collection featuring luxurious crystal-clear resin with a glass-like look and feel, designed with 50% molecular recycled content (RPETG). This resin has a Infinite ability to recycle, and uses up to 20% lower GHG emissions than fossil-based monomer and enables landfill diversion.
A perfect substitute for virgin plastic materials such as, PET, PETG, ABS, SAN and PS.
Ideal for injected mold components and parts where clarity, ultra-high wall thickness are required, including refillable solutions.

Note: WWP Beauty is ISCC (International Sustainability & Carbon Certification) certified, so that brands can feel confident that they are using certified recycled content allocated using a mass balance process, that can be traced through the entire development process from creation to manufacturing

NATURE2NEED COLLECTION
Green Luxury
Biopolymer Technology

A WWP Beauty exclusive plastic-free, biopolymer collection created from renewable, and abundant sugarcane resources using the latest plant-based technologies.   
It creates a luxurious, weighted, durable cosmetic package with a satin finish, and is an ideal replacement for ABS and polycarbonate.
Nature2Need biopolymer has CO₂ storage capabilities that can contribute to reduce the CO₂ levels in the atmosphere and address global warming. It biodegrades 90% in industrial composting conditions and 10x faster than PP without creating micro-plastic.
Bio-blend can be enriched with natural bamboo and coconut fibers and 2nd/3rd generation biomass (rice, wheat, and coffee husk) to create a natural look & feel. It can also be customized with scented oils for a unique packaging sensory experience.

IPET
Sustainable Opulence
 
A deluxe collection of crystal-clear, and weighted components molded in eco-friendly, BPA-free IPET resin.
IPET is a perfect substitute for ABS, SAN, PET and Polystyrene (PS).
This amorphous copolyester resin is ideal for injection molding of high-end components with outstanding clarity and shine, premium weighted feel, heavy walls and high chemical resistance.
Also Ideal also for refillable keepsake outer shell component due to its durability and opulent appearance.

MONOLIGHT TUBE
One-Piece. Ultra-Light. Mono-Material.
 
A revolutionary, one-piece, PP monolayer material, ultra-light, and recyclable-ready tube design that provides customers with a more sustainable and circular packaging solution that reduces waste and emissions.
With an eco-conscious and fused design, the flip-cap is injected directly into the tube body, reducing plastic waste, and CO² emissions. MonoLight Tube uses 46% less plastic and uses 26% less CO₂ emissions piece than standard tubes. Its wall is 22% thinner than a standard tube without compromising drop-test. Furthermore, by eliminating the overlapping parts of the thread, the risk of accumulation of contaminants and leakage is minimized. Another advantage of the integrated cap-tube design is the simplification of the supply chain process.
Ideal for beauty and personal care products. Also available in PE.

PAPERLUX TUBE COLLECTION
Less Plastic, More Performance
 
Luxurious and sustainable cosmetic tube designed with paper board lamination derived from renewable, FSC certificated sources, which replaces 20% of plastic.​
It features CO₂ storage capabilities and over-the-time can contribute to reducing the CO₂ levels in the atmosphere and effectively address global warming.​
The tube features an EVOH layer that provides superior barrier properties allowing for product formulation with water and volatile contents, while ensuring tube integrity when exposed to a high moisture environment.​
PaperLux has a deluxe look and feel with glossy finish. It is durable  and is Ideal for beauty and personal care products. It is available in 2 and 5 layers, different diameter, and endless decoration options. Also available with 50% paper.