As Baralan celebrates its diamond jubilee this year, the family-owned and operated company has its eye on the present and future—and how it can best serve the Cosmetic Industry with innovative, sustainable packaging that brands can count on for top quality. Here, Jeff Carbone, Key Account Manager, Southeast Region, Baralan, describes how the company offers a one-stop packaging solution from glass bottles and jars, to caps, pumps, droppers—and a unique new series of glass airless containers.
Jamie Matusow: First of all, congratulations! I understand Baralan has a very significant anniversary this year.
Jeff Carbone: Yes, Baralan is celebrating 60 years in the cosmetic packaging industry. Headquartered in Milan, Italy, Baralan has always been known for its innovation, quality and passion. After six decades, the company continues to offer a wide range of glass packaging to the cosmetics world and continues to evolve to address industry trends and market changes.
JM: What specific types of packaging are offered?
JC: Baralan specializes in high-quality, sustainable glass bottles and jars, with compatible accessories such as caps, pumps and droppers. We offer both stock and custom solutions.
JM: What makes Baralan stand out from other suppliers as far as availability, categories and services? What about supply chain?
JC: Baralan stands out in multiple ways. We have warehouses in California, New York, Italy and China, offering quick turnaround times and stability. In today’s environment, it can take several months before components are produced and shipped, with much uncertainty relative to accurate lead times. Baralan’s stock capabilities offer accessibility and security to all customers, ensuring that their products can be filled when needed, without harmful delays.
Second, our wide range of components allows brands to differentiate themselves. We have over 150 glass components in various shapes and sizes. Third, we offer decoration capabilities giving our customers the turnkey experience they desire. We remove the logistical headaches, providing our customers with high efficiency. In addition, Baralan’s quality and service are unmatched in the industry.
JM: What’s next for Baralan?
JC: In celebration of our 60th anniversary, Baralan recently unveiled a new brand identity. This brand relaunch represents a natural transformation for us as we respect and honor the roots and values on which the company was built, but at the same time, we never stand still. This rebranding, inspired by a minimalistic and contemporary new logo, is designed to reflect the company’s continuous evolution. Coinciding with the rebrand, we have also strengthened our Environmental, Social and Governance (ESG) strategy, including the addition of several product portfolio and corporate-level initiatives aimed at creating a more sustainable future. Both moves represent our company’s growth and tangible shift toward becoming a better, future-focused company.
Please see the full interview at BeautyPackaging.com
Jamie Matusow: First of all, congratulations! I understand Baralan has a very significant anniversary this year.
Jeff Carbone: Yes, Baralan is celebrating 60 years in the cosmetic packaging industry. Headquartered in Milan, Italy, Baralan has always been known for its innovation, quality and passion. After six decades, the company continues to offer a wide range of glass packaging to the cosmetics world and continues to evolve to address industry trends and market changes.
JM: What specific types of packaging are offered?
JC: Baralan specializes in high-quality, sustainable glass bottles and jars, with compatible accessories such as caps, pumps and droppers. We offer both stock and custom solutions.
JM: What makes Baralan stand out from other suppliers as far as availability, categories and services? What about supply chain?
JC: Baralan stands out in multiple ways. We have warehouses in California, New York, Italy and China, offering quick turnaround times and stability. In today’s environment, it can take several months before components are produced and shipped, with much uncertainty relative to accurate lead times. Baralan’s stock capabilities offer accessibility and security to all customers, ensuring that their products can be filled when needed, without harmful delays.
Second, our wide range of components allows brands to differentiate themselves. We have over 150 glass components in various shapes and sizes. Third, we offer decoration capabilities giving our customers the turnkey experience they desire. We remove the logistical headaches, providing our customers with high efficiency. In addition, Baralan’s quality and service are unmatched in the industry.
JM: What’s next for Baralan?
JC: In celebration of our 60th anniversary, Baralan recently unveiled a new brand identity. This brand relaunch represents a natural transformation for us as we respect and honor the roots and values on which the company was built, but at the same time, we never stand still. This rebranding, inspired by a minimalistic and contemporary new logo, is designed to reflect the company’s continuous evolution. Coinciding with the rebrand, we have also strengthened our Environmental, Social and Governance (ESG) strategy, including the addition of several product portfolio and corporate-level initiatives aimed at creating a more sustainable future. Both moves represent our company’s growth and tangible shift toward becoming a better, future-focused company.
Please see the full interview at BeautyPackaging.com
