Webinars: A New Branding Solution

Beauty Packaging magazine offers advertisers the opportunity to reach our thousands of subscribers through sponsorship of targeted webinars, which provide relevant market information - in a completely interactive format - to potential customers around the globe.

Previous Webinars

Sustainability in Cosmetics Packaging - 06/03/2008

In today's world, sustainability is the new buzzword. Sustainable packaging is not only the right thing to do for the planet, but it is thought to be a critical element for the success of the corporation. The packaging industry is beginning to adopt the principles of cradle-to-cradle design and zero waste. Come join us for a free webinar on Tuesday, June 3rd as John Delfausse, Chief Environmental Officer at Estee Lauder, highlights how these concepts are especially relevant to cosmetics packaging and the goal of designing the right package to communicate to consumers the end of life opportunities for the materials. Mr. Delfausse will discuss how to work with suppliers, designers and communication teams to create WIN-WIN-WIN solutions that enable companies to deliver quality, cost effective and sustainable package designs to their customers.

Also speaking will be Nica Lewis, a Beauty and Personal Care consultant with market research firm Mintel, who will discuss packaging as a branding opportunity for companies to present their environmental responsibility to new and existing customers. In many ways, the message is the medium, and the depth of its expression has multiple layers. From container to outer carton, graphics and language, beauty packaging is an adaptable canvas to paint a positive sustainable picture. Listen to Ms. Lewis discuss how the market responds to these images.

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