Personalizing the Online Beauty Experience

Posted on December 2, 2013 @ 08:38 am is a new eCommerce website that allows women to find makeup and skin care products to suit their skin type through unbiased recommendations. Users can discover and compare beauty product prices for over 200,000 popular makeup, skin care, body, hair and fragrance products.

The website was founded by Nidhima Kohli, who explained, "Women are becoming overwhelmed and confused by the amount of information that's available online and through the media and as a result find themselves frustrated buying the wrong beauty products and having drawers full of them.” Kohli’s goal was to help women make more informed beauty choices.

One of the website's unique selling points is their 'Personalize Your Beauty' section, which enables users to fill in a short questionnaire about their skin type, eye colour, hair color, diet and more.

MyBeautyCompare uses the customer's unique characteristics to provide free instant 'beauty product matches' from over 1,500 brands. The range of beauty product matches will be derived from MyBeautyCompare's personalized search engine based on recommendations from over thousands of women who share the same beauty profile.

The website will also feature a 'Meet the Experts' section offering industry expert tips from beauty professionals and celebrities. Users will also find impartial skin care and beauty product reviews and 'lipstick' ratings to help them make their choices. The website also contains a skincare forum where members are able to discuss products and beauty dilemmas in more detail and share advice and tips.