VIDEO: Packaging's Role in Beauty's Need for Speed
Posted on October 3, 2013 @ 11:09 am
Recently, Karen Young, CEO, The Young Group, sat down with Jamie Matusow, editor, Beauty Packagingto speak about the pressure from brands, retailers and consumers to get product to market faster and faster.
To succeed, she said, requires that package and product must be developed together from the beginning. Hear all of Karen’s insightful comments here:
A note about Karen: She was formerly vice president of marketing and advertising for Lancôme, and before that, spent 17 years at Estée Lauder, where she held a variety of executive positions, including director of color cosmetics.
Since opening The Young Group, Karen has developed extensive color cosmetic and skin care lines for leading brands. She is a frequent contributor toBeauty Packaging.