Katie Couric To Light Empire State Bldg with Dove

Posted on October 3, 2013 @ 09:27 am

Unilever's Dove isn't slowing down in its mission to create a world where beauty is a source of confidence for women and girls, not anxiety.

To kick off its Fourth Annual Dove Self-Esteem Weekend on October 4th-6th, journalist and talk show host Katie Couric, along with girls from Girls Inc., Boys & Girls Clubs of America and Girl Scouts of the USA are joining Dove at the top of the Empire State Building.

Together they will 'flip the switch' - the Empire State Building light up in red, blue, green and white in honor of Dove's national partner organizations.

The colors symbolize the thousands of women who join the movement, encouraging girls everywhere to keep doing the things they love. Over the next few days, other buildings will light up in support, including the Fox Theatre in Atlanta, Georgia, and the Baltimore Washington Monument, in Baltimore, Maryland.

Dove is also introducing new self-esteem education tools developed in partnership with the brand's newly formed Global Advisory Board - in an effort to reach 15 million young lives by the end of 2015 with self-esteem programming.

Following the lighting, Couric and Dove Global Self-Esteem Ambassador Jess Weiner will lead a self-esteem workshop with girls and their mentors. Self-esteem educational events will also be held at Walmart and Kroger stores across the nation. In addition, Faebook and Safeway will both host self-esteem workshops at the companies' headquarters.

Couric commented:

"It is our shared responsibility to motivate girls and show them that they do not have to let anxiety about their looks hold them back....[This] marks a pivotal moment for all of us to commit to helping girls develop the confidence they need to reach their full potential and fulfill their dreams."

Visit www.Dove.com/self-esteem for more information on events at local retailers and the Dove Facebook page to access free tools and resources specifically created for moms, mentors and teachers to motivate and inspire young girls.

Join the conversation in social media with
@Dove using #GirlsUnstoppable