After launching the company's 30 year anniversary with a February return to New York Fashion Week
, Kenneth Cole
continues the 2013 celebration with the September 12 launch of 30YearsBold.com.
Designed to salute the company's 30 year heritage of being bold and making bold moves, the digital hub will link visitors to: the new Kenneth Cole Advertising Archive
, a first look at This is a Kenneth Cole Production
, a coffee table book celebrating Kenneth Cole's 30 year career in fashion and social engagement, a 30th Anniversary Digital Sweepstakes
, as well as a calendar of 30th Anniversary Retail Events and Mystery Offers
A week-long series of 30th Anniversary retail events and mystery offers at select Kenneth Cole stores across the country will take place September 28th through October 5th.
The brand's coffee table book, This is a Kenneth Cole Production
, will debut on sale October 22, and 100% of Kenneth Cole's profits from the book will be donated to amfAR, The Foundation for AIDS Research. The brand will be partnering with blogger Amy Levin of College Fashionista on a five-city book tour to support the launch.