It seems as if the demand for nail lacquer and at-home manicure products might be here to stay.
Inspired by the nail art trend, the Oxygen network
has green-lighted a new reality competition show - Nailed It!
Top manicurists will compete for cash prizes - as well as the title, ultimate nail artist.
A note to beauty execs - it is rumored that the show will feature some outrageous, 3-D designs for nails. Perhaps these will inspire a few new product ideas?
There has already been one manicurist featured on a reality show about nails, which premiered in 2011 and aired for two seasons - Nail Files
, starring Katie Cazorla, owner of The Painted Nail
, a salon in Los Angeles.
Perhaps shows like these are paving the way - and now we can expect to see even more beauty-themed television shows in the future, which will no doubt be good news for beauty brands .