has announced that actress Megan Fox
will be the new face of Avon Instinct,
a duo of fragrances for him and her.
The fragrances will launch globally beginning this fall in Europe, followed by the U.S. and other regions in 2014.
Avon says Fox has a "smoldering presence" and sensuality that is a perfect fit for the intensely exotic new scents. For Her is a lush, fruity floral; and For Him is a woody aromatic.
Denise McEvoy, vice president, global fragrance marketing, Avon, commented:
"When we developed Avon Instinct, we were looking for someone who could portray the essence of a wildly alluring fragrance. No one evokes magnetic attraction better than Megan—men and women alike see her as a bold, captivating beauty. She's the perfect face for a scent that's intensely alluring and a little bit dangerous."