The Eight & Bob
fragrance brand plans to increase U.S. distribution this fall, to coincide with the 50th anniversary of Kennedy's assassination on November 22.
The brand is named after the number of samples JFK requested from an amateur perfumer he happened to meet in France while travelling as a college student, back in 1937. He called his new friend overseas to ask if he could send eight more samples - "and one for Bob," meaning Robert Kennedy. The perfumer, Albert Fouquet, sent the fragrances labeled, "Eight & Bob."
Today, Fouquet's family continues to produce the fragrance, following his recipe. The fragrances are packaged inside books, since that's how Fouquet had to hide his perfume from the Nazis during WWII.