Essence Launches New iPhone App

Posted on August 16, 2013 @ 08:11 am

Essence magazine has a new free app, available for download now in the Apple store, for iPhone users.

The new app was created in time for the magazine's readers to view the beauty coverage from its 2013 Fall Fashion issue, where they read most - on their mobile phones.

Essence Magazine's latest research shows these stats: African-American women lead their mainstream counterparts when using mobile to...

read magazines; watch TV shows/movies; and shop, research or buy products

The launch of the new app will also provide an opportunity for advertisers to see the strength of this still under-tapped audience, as the brand continues to develop and implement creative strategies to engage and service its core audience.

"One of the reasons for Essence's continuous success is our willingness to not only serve but to also evolve with our audience—who today have grown into a community of mobile super-users," said Michelle Ebanks, president, Essence Magazine. "With the launch of our latest iPhone app, Essence continues to demonstrate its commitment to meeting the needs of our audience wherever they are."