a women's digital media brand that includes YouBeauty.com
and eCommerce site Beautysage.com,
has closed a Series A-1 funding round with total proceeds of $8.6 million
The round was led by existing lead investor Contour Venture Partners and new investor MainLine Special Opportunities Fund, a private equity fund sponsored by MainLine Investment Partners based in suburban Philadelphia and focusing on expansion capital for high-growth companies.
YouBeauty will use the capital to develop more data-driven marketing tools for advertisers and customized services for its audience.The company recently announced its new "Science of Samples" program to target samples and coupons using its proprietary data.
YouBeauty also recently announced the re-design of its flagship site, YouBeauty.com and the launch of several offerings based on its proprietary data.
YouBeauty was founded by Dr. Mehmet Oz
and Dr. Michael Roizen
in 2011, and uses science-based, user-generated data to bring together content, commerce, and the social web in a revolutionary way.
The site now has over 50 million questions answered across over 2.2 million quizzes taken, with thousands more taken every day. These science-based quizzes are vetted by the site's team of health and beauty experts.