Birchbox

  • Birchbox

    Jamie Matusow, Editor-in-Chief||February 1, 2016
    Pinatel Philippe Pinatel has been named president and chief operations officer at Birchbox. He joins the beauty and grooming retailer with nearly 20 years of experience at Sephora and Guerlain International, and a track record of building fast…


  • Beauty Is Off to a Bang in 2016

    Jamie Matusow, Editor-in-Chief||February 1, 2016
    Happy New Year! If you regarded 2015 as a whirlwind for beauty brands and packaging trends, 2016 promises to be more vibrant than ever. Seems like just when we think we have the market figured out, along comes a tidal change. Here are a few things we…


  • Birchbox Launches Its New In-House Beauty Brand, Arrow

    Birchbox Launches Its New In-House Beauty Brand, Arrow

    January 7, 2016
    Arrow is the second beauty brand developed by Birchbox, and it’s inspired by the “athleisure” trend.


  • Birchbox’s New Launch

    Birchbox’s New Launch

    Jamie Matusow, Editor-in-Chief||December 7, 2015
    Birchbox developed an in-house makeup line.   The company that put subscription beauty boxes in the limelight has now developed and launched its own color cosmetics line, called LOC (Love of Color). The makeup line was fully c…


  • Birchbox Increases Emphasis on Brick and Mortar

    Birchbox Increases Emphasis on Brick and Mortar

    December 1, 2015
    Names new president and chief operations officer


  • VIDEO: How Birchbox Bucks Imitators

    VIDEO: How Birchbox Bucks Imitators

    November 16, 2015
    Katia Beauchamp talks about secrets of success.


  • Birchbox

    Birchbox's Secret Weapon

    November 16, 2015
    Katia Beauchamp, co-founder, talks about why Birchbox listens closely to their beauty customers


  • Direct-to-Consumer Beauty

    Direct-to-Consumer Beauty

    Nick Dormon||November 12, 2015
    The exciting new two-way interaction between brand and consumer.


  • Birchbox

    Jamie Matusow, Editor-in-Chief||November 30, -0001
    Pinatel Philippe Pinatel has been named president and chief operations officer at Birchbox. He joins the beauty and grooming retailer with nearly 20 years of experience at Sephora and Guerlain International, and a track record of building fast…