Aussie Brand Hot Legs Launches in Mass


Posted on July 17, 2013 @ 08:43 am



Australia's popular Hot Legs hair removal system has launched at Walgreens nationwide, exclusively; and at Duane Reade locations in the New York metropolitan area.

Rudy Kucera, DMM Beauty & Personal Care at Walgreens, said:

"Hot Legs waxes are suitable for all hair and skin types, and the entire range of products aligns with our beauty initiatives and purpose to help customers get, stay and live well."

"The Hot Legs relationship with Walgreens and Duane Reade creates a new platform to offer true salon quality hair removal at an affordable price," said Gayna Elvin, founder/president of Hot Legs, LLC.

Elvin continued, "We are more than impressed with Walgreens commitment to beauty product training to ensure that its staff offers customers expert advice. We know that we have an exceptional product and will ensure that American consumers are elated with the quality and performance of our product line. We are also very proud to offer the entire Hot Legs mix of products with clear and concise bi-lingual English-Spanish copy in all messaging and packaging, in addition to all digital and social platforms."

The Hot Legs wax and depilatory products available include the Hot Legs Total Body Cream (shown), Hot Legs Cool Gel, Hot Legs Total Body Wax Strips in Walgreens and Duane Reade stores; and Hot Legs After Waxing Oil and Hot Legs Peel Off in select locations nationwide.

The brand is also available online at the brand's website, drugstore.com, walgreens.com and www.ulta.com.