has launched an e-commerce website in order to sell its Invercote
papers directly to consumers - at low minimums.
The site has the ability to collect credit card payments, and ship via UPS. It's an ideal solution for a small company using digital printing.
Rickard Osterlindh, president of Iggesund Paperboard in the US and responsible for the company’s global strategy in the digital printing segment, said:
"Most American paper merchants are less focused on digital print markets than they are on traditional offset print markets, and their distribution models are not set up to service what can often times, be very small volumes. The e-commerce solution is intended to enable Iggesund to capture these smaller volume opportunities, of which there are many. In this respect, we believe our new service will be a success.”
Iggesund’s sales office in the US is behind the project. All conversion and distribution will be done in the US via already existing contacts. Customers will be able to order a limited number of sheets to meet the weight limits set by the courier, UPS.
Iggesund’s new venture into e-commerce and courier delivery reflects the company’s desire to access digital printing customers throughout the US.
Osterlindh explained, "This is one way we can expand into places that we can’t access through our established, traditional distribution partners. It’s also a very interesting experiment. Many digital printers don’t come from within the traditional graphical industry and so they are more open to less conventional solutions."
He added, "Invercote performs exceptionally well in all digital presses and we want to increase our visibility to include the entire spectrum of the digital printer market."