New Natural Baby Line

Posted on July 12, 2013 @ 08:56 am

As the demand for natural products continues to increase, new brands keep hitting the shelves at major mass market retailers.

SheaMoisture Baby Care Collection, by SunDial Brands, has just launched in more than 5,000 CVS stores, 1,500 Kroger stores and over 700 Stop & Shop/Giant retail outlets nationwide.

The all-natural collection is made from a variety of exotic and fair trade ingredients from around the world with century-old family recipes, including Certified Organic Shea Butter, Frankincense, Myrrh and Argan Oil. The entire collection is free of synthetic ingredients and gentle enough for all ages.

Shea butter used in the products is ethically sourced through a special program created by SheaMoisture with seven women's coops in Northern Ghana, with above market prices paid directly to coops for shea butter.

"We're excited to make our natural baby care line readily available across the country to our highly engaged community," says Richelieu Dennis, founder and CEO of Sundial Brands.

Dennis continued, "By expanding our in-store presence at these top-tier locations, we're broadening access to high-quality, health and wellness-oriented skincare solutions for parents nationwide."