How Engaged are Online Shoppers?

Posted on June 28, 2013 @ 08:12 am

It turns out that consumers do both - they are very engaged with certain brands, but they are also know to "skim."

Kathy Oneto, vice president of brand strategy for Anthem Worldwide, looks at the results of a study in this week's Expert's View column on Beauty, Simplify or Get Into the Details: Marketers Need to Say Just Enough.