Marc Jacobs Line Set to Launch at Sephora


Posted on June 18, 2013 @ 07:29 am



Fashion designer Marc Jacobs is collaborating with Sephora to launch a 122-sku collection in September, 2013. It will be the first time Sephora will launch a new brand in all its stores simultaneously, in its U.S. and Canada locations.

The products and collections have fun names - and sophisticated black packaging. For instance, LoveMarc gel lipstick comes in 16 vibrant shades, and are all named after Jacobs' favorite movies.

There are four product categories in the line:

Smart Complexion, which includes foundations, powders and concealers;

Blacquer inlcudes precision pen eyeliners, lash lifters and gel crayons.

Hi-Per Color has lip products, including the gel lipstick; blush; eye shadows; bronzers and nail polish.

Boy Tested, Girl Approved, contains lip balms, brow tamer and concealer.

Stay tuned for a closer look at the packaging.