Fashion designer Marc Jacobs
is collaborating with Sephora
to launch a 122-sku collection in September, 2013. It will be the first time Sephora will launch a new brand in all its stores simultaneously, in its U.S. and Canada locations.
The products and collections have fun names - and sophisticated black packaging. For instance, LoveMarc gel lipstick
comes in 16 vibrant shades, and are all named after Jacobs' favorite movies.
There are four product categories in the line:
, which includes foundations, powders and concealers;
inlcudes precision pen eyeliners, lash lifters and gel crayons.
has lip products, including the gel lipstick; blush; eye shadows; bronzers and nail polish.
Boy Tested, Girl Approved
, contains lip balms, brow tamer and concealer.
Stay tuned for a closer look at the packaging.