Calvin Klein will be launching a new fragrance, Downtown
, and its ad campaign will feature actress Rooney Mara
The fragrance will be launching in July. It contains vetiver, Texan cedarwood, velvet musks, and incense as its base; pink peppercorn, gardenia petals, and violet leaf are its middle notes; and Tunisian neroli, Italian cedrat, watery plum, bergamot, and green pear are its top notes.
Rooney starred in The Girl With The Dragon Tattoo
. She will appear in both the print and television ads.