Dove Video Surpasses 114 Million Views

Posted on May 21, 2013 @ 07:37 am

Less than a month after launch, the Dove Real Beauty Sketches online video ad is being viewed in record numbers.

The video has been uploaded in 25 languages to 33 Dove YouTube Channels and has been viewed in over 110 countries.

Dove Real Beauty Sketches has been viewed more than 114 million times, surpassing all previously recorded video ads, according to the Viral Video Chart reported globally by Unruly.

In addition, the video has garnered another 15 million views in China where it just launched.

The ad is:
  • The most shared video ad in over a year.
  • The third most shared video ad of all time.
The impact made by Dove Real Beauty Sketches in social media has also been significant.
  • To date there have been over 3,707,407 shares of the film, according to Unruly.
  • The campaign has generated almost four billion PR and blogger media impressions, which continue to increase daily.
Global launch coverage highlights include:
  • 121 print features, including leading op-ed pieces;
  • 484 major broadcast news and lifestyle segments;
  • Thousands of online articles that have generated hundreds of thousands of comments, likes and shares.
Dove Real Beauty Sketches explores how women view their own beauty in contrast to what others see, in an effort to foster self esteem among women. It has even inspired 14 parodies, one of which is the hilarious, "How Men See Themselves."

The campaign struck an emotional chord with millions of women who recognize that they are their own worst beauty critic, the brand says.

"The moment that the Dove Real Beauty Sketches film was uploaded to the Dove YouTube page, it quickly started to gain traction around the world with men, women, media and even other brands sharing the film," said Fernando Machado, vice president, Dove Skin.

Machado continued, "The campaign evoked an emotional reaction in millions of people that inspired them to share the positive message with others. Beyond just the millions of views and publicity impressions, it is the outpouring of testimonials from around the world that are exciting us."