editor Jamie Matusow created and moderated the seminar "Innovative Packaging that Translates Across Global Markets
," and it drew a crowd in the conference area on the first day of Luxe Pack New York.
The three expert speakers described how packaging can be designed to transcend borders - and why it should.
Here are the tips from these experts: Dr. Benjamin Punchard
, senior global packaging analyst, Mintel; Sage Brennan
, co-founder, China Luxury Advisors; and Scott Widro,
executive vice president of operations and supply chain, Gurwitch Products.