Designing for Global Consumers


Posted on May 21, 2013 @ 02:15 pm



Beauty Packaging's editor Jamie Matusow created and moderated the seminar "Innovative Packaging that Translates Across Global Markets," and it drew a crowd in the conference area on the first day of Luxe Pack New York.

The three expert speakers described how packaging can be designed to transcend borders - and why it should.

Here are the tips from these experts: Dr. Benjamin Punchard, senior global packaging analyst, Mintel; Sage Brennan, co-founder, China Luxury Advisors; and Scott Widro, executive vice president of operations and supply chain, Gurwitch Products.