DailyGlow (www.dailyglow.com) has added a new section to its site, Beauty365, which feature expert-driven reviews of beauty products. A new review will be posted daily, 365 days a year.
The section allows users to read reviews, and immediately purchase the product. Every post features a product that has been tested and approved by a range of beauty experts including dermatologists Jessica Wu, MD, and Doris Day, MD, cosmetic chemists, top hair stylists, beauty editors and celebrities.
Users can interact with the expert, discuss the product with a like-minded community, and share reviews across multiple social media platforms.
The site features a "Need It" or "Skip It" voting function, and users have the option to "Buy it" or "Add to My Wish List," an online makeup bag.
Each Beauty365 review includes "behind-the-label" details to provide deeper descriptions of the product, such as scent and texture. There are also "Make It Work" instructional photos to help users recreate looks with the reviewed products.
"Our mission is to help our readers become an expert on healthy choices in the beauty aisle," said Daily Glow's executive editor Liesa Goins. "Daily Glow and our new Beauty365 provides women with credible information, solutions and it will also allow them to make fun, new discoveries."