Kardashians Forced to Rename Beauty Line

Posted on May 14, 2013 @ 09:33 am

Boldface Group was forced to rename Khroma Beauty as Kardashian Beauty after a trademark dispute - but the new name actually sounds better, doesn't it?

As Kim, Kourtney and Khloe's first cosmetics line was shipping to over 5,000 mass market retailers, including CVS, the Florida-based company, Kroma Beauty, was seeking $10 million in damages.

The court ruled that the company is allowed to sell out the existing product in the packages with the old name. Meanwhile, suppliers must be in the midst of repackaging the products with the brand's new name, Kardashian Beauty.

If you missed the debut of the celeb sisters' sun care line line, its colorful packaging is featured in Getting Tan with the Kardashians.