L'Oreal Paris has partnered with the Melanoma Research Alliance (MRA) and has committed to donating over $750,000 over the next three years to the organization.
The money will be used to fund the new L'Oreal Paris-MRA Team Science Award. The science team was created to research ways to help prevent, cure and treat melanoma. It is being led by internationally renowned cancer researcher Dr. Meenhard Herlyn.
L'Oreal Paris will help fund melanoma research through sales of its line of SPF sun care products, Sublime Sun. Through December 31 st 2013, for every Sublime Sun product sold in the U.S., L'Oreal Paris will donate $1 to the MRA for the L'Oreal Paris-MRA Team Science Award, up to $250,000. 100% of the donation will go toward the research.
L'Oreal Paris has also launched a new survey on melanoma awareness and prevention, and will help create awareness during May, which is Melanoma/Skin Cancer Awareness Month.
Melanoma is the fastest growing cancer in the world, and the deadliest form of skin cancer.
"The Melanoma Research Alliance is an incredible organization that has made significant strides in funding melanoma research and advancing treatment. We are very proud to partner with the MRA to help find a cure for melanoma and drive awareness around this disease," said Karen Fondu, President of L'Oreal Paris.
Fondu continues, "Our hope is to help drastically reduce the growing incidence of melanoma in this country by educating women that sunscreen should be a part of their daily beauty routine, no matter your skin tone or where you live."
Debra Black, founder of MRA and a melanoma survivor, commented, "L'Oreal's generous commitment of support for game-changing melanoma research comes at such a crucial time in the field. Their amazing support also provides us with the ability to raise awareness and educate the public about ways to prevent and detect melanoma and other skin cancers."