Amanda Seyfried will be the new face of Givenchy, replacing Liv Tyler in the Very Irresistible campaign.
The actress has said in numerous reports that she is excited to be involved with the fashion industry, and said "an honest collaboration." Seyfried often wears Givenchy and is a fan of the brand.
Expect to see the first print ads in October, which were styled by creative director Riccardo Tisci.
“Amanda is a chic, sexy woman who is a perfect fit for Givenchy,” says Nicholas Munafo, U.S. president for LVMH Fragrance Brands.