Prestige brands account for over 80% of sales revenue in the U.S. prestige fragrance market, according to Circana—but consumers are also eyeing alternatives.
Jacquelyn Wenskus, Fragrance Category Analyst at Circana 04.16.24
The six-piece 'Collection of Emotions' perfumes are backed by neuroscience to evoke different feelings and emotions—packed in alchemy-inspired bottles.