Celebrity nail and trend expert Katie Cazorla (shown) will launch an innovative one-step nail gel color system on the ShopNBC television network, and on ShopNBC.com, on April 30th. Cazorla is owner of the Los Angeles-based nail boutique The Painted Nail, and is star of the reality TV show Nail Files.
The specially formulated gel nail polish doesn't require a second coat or a pre-polish cleansing step. Removal is also easy.
The polish is cured under the Color Flash Instant Gel Nail Color device, which is an LED lamp. The product lineup also includes a portable Nail Pod, a travel-friendly LED light powered by a USB adaptor.
Annette Repasch, chief merchandising officer, ShopNBC, commented:
"Katie always has her finger on the pulse of latest nail trends and technology and has developed a product our customers will go crazy over. This trendsetting system is a fabulous addition to our beauty assortment, and it's arriving just in time for our ladies to get their nails ready for summer and sandal weather."