Hawaiian Tropic Reinvents Its Image

Posted on April 23, 2013 @ 09:29 am

Hawaiian Tropic is retiring its iconic Miss Hawaiian Tropic Bikini Contest. Instead, the brand is launching an online search for its new "face."

Women nationwide are being invited to enter Hawaiian Tropic's new contest, which takes place on Facebook. Contestants will be asked to submit a photo and information on the brand's Facebook page from May 6 - May 31, 2013. Submissions will be reviewed by an independent panel of judges. The top five finalists will be announced on June 28 - and America will be asked to vote to choose the winner, in time for the new spokesperson to be revealed on July 19.

The winner will become the brand's new spokesperson, appearing in ads and cashing in on an all-expense-paid tropical vacation. The brand is looking for women who embody beauty, confidence and style.

"The modern Hawaiian Tropic woman still loves to spend time in the sun, but also understands the importance of sun care in helping to keep her skin healthy," said Danielle Duncan, brand manager, Hawaiian Tropic. "We're looking for a new face of the brand who captures that sensibility, and shares the Hawaiian Tropic philosophy that broad-spectrum sun protection can be as luxurious and pampering as any other beauty product."

Hawaiian Tropic also recently updated its packaging, to better convey its premium formulas.