NY Yankees Fragrance Launches


Posted on April 17, 2013 @ 09:55 am



The Cloudbreak Group has launched a limited edition New York Yankees fragrance, featuring the baseball team's iconic logo on the bottle. Graffiti legends Mint & Serff collaborated on the bottle design.

"When it comes to the symbol of New York, there is nothing more iconic and recognizable than the New York Yankees; to think that graffiti we created on the streets of New York will be immortalized alongside the New York Yankees logo is an honor," the graffiti artists commented.

Mint&Serff was created by Moscow native Mikhail Sokovikov and Brooklynite Jason Aaron Wall. The duo has collaborated with many major brands, including Nike.

Firmenich developed the fragrance, which contains notes of fresh wood tones, bergamot, coriander, cool blue sage, crisp ivy leaves, orange flower, geranium, patchouli, sandalwood and suede.

The fragrance launched on April 15th at Macy's and Lord & Taylor stores, among others.

"It has been an honor and a privilege to work with the New York Yankees, Major League Baseball Properties and now with Mint & Serf on this fragrance," said Thomas Butkiewicz, CEO, Cloudbreak. "Mint & Serf's artistic creativity and unique knowledge of New York City will bring an unparalleled freshness to the fragrance industry."