Clarins has put a new twist on the concept of GWP's - while setting a new standard for socially-conscious shopping and corporate social responsibility.
Partnering with FEED Projects and Macy's, Clarins has launched the first ever "Gift with Purpose" initiative to help combat childhood hunger.
is the limited edition red and white FEED 10 pouch, which is shown. It is filled with a six-piece beauty gift - but it also provides 10 school meals through the United Nations World Food Programme. It will be given to customers purchasing two Clarins products, one of which must be a full size skincare item, from April 10th thorugh April 20th - exclusively at Macy's and Macys.com.
This promotion will help provide one million meals in 2013, of which over 650,000 will be committed in Spring 2013 alone. Since 2011, Clarins has provided 1.5 million school meals through its partnership with FEED.
"I'm thrilled that Macy's, Clarins and FEED have joined to fight childhood hunger. As we share the same values of corporate responsibility, I see this as an organic partnership," says Jonathan Zrihen, president and CEO of Groupe Clarins, North America.
He continues, "Through a dynamic, national partner like Macy's, we are able to reach such a large population, and really bring awareness of the cause to thousands of Americans."