Don Loftus Named President of Parlux


Posted on April 5, 2013 @ 09:56 am



Donald J. Loftus retired when he left his position as president & CEO of P&G Prestige - but the 58-year-old industry veteran is now taking on new roles as president of Parlux and executive vice president of Perfumania Inc., effective immediately.

Parlux, a subsidiary of parent company Perfumania Holdings Inc.., markets celebrity and designer fragrances, including: Rihanna, Jessica Simpson, Marc Ecko, Natori, Nicole Miller, Queen Latifah, and Paris Hilton Fragrances.

Prior to his ten-year stint at P&G Prestige, Loftus held positions at Cosmopolitan Cosmetics, Escada Beaute, YSL Beauté and also served as Divisional VP at May Department stores. Loftus is a former Chairman of the Board for The Fragrance Foundation and the current Chairman of Fashion Group International.

In his newly created position, Loftus will leverage his extensive retail, marketing, and management background to spearhead future strategies for Perfumania’s retail division of over 350 doors. He will also oversee Parlux’s collection of fine fragrances.

Loftus will report to Stephen Nussdorf, executive chairman of the board of directors for Perfumania Holdings Inc.

“As we continue to grow our retail division and portfolio of prestige scents, Don’s experience, creativity, and leadership will play an integral role in further developing synergistic partnerships and strategic branding initiatives,” said Nussdorf.

Nussdorf continued, “Don is an industry veteran with world class experience and we are thrilled to have him continue to lead Parlux and Perfumania into a new era.”