As of July 31st, 2013, Peter Feld will be leaving Beiersdorf AG’s Executive Board. Feld has been
responsible for the Europe/North America Region since August 2010.
Until further notice Stefan F. Heidenreich, CEO of Beiersdorf AG, will assume additional responsibility for Peter Feld’s Executive Board duties.
Beiersdorf says it was Feld's decision to leave, but the split was on amicable terms.
"We would like to thank Peter Feld for his leadership...we regret that Mr. Feld has decided not to extend his contract on its expiry and wish him every success for the future, both personally and professionally,” said Prof. Dr. Reinhard Pollath, chairman of Beiersdorf AG’s Supervisory Board.
Feld has been credited with numerous achievements over 3 years, and Beiersdorf says he leaves behind an excellent basis for further growth in its core business - with strengthened and well-organized management and workforce structures, customer relationships, as well as its market position with consumers.