Preen.Me's Facebook community, Beauty Addicts, just surpassed the 1 million member mark and has the highest engagement rate of any beauty community on Facebook.
Preen.Me's engagement rate, which is Facebook's "Talking About This" metric, is approximately 10 times higher than that of most household names in the beauty industry, including Sephora, L'Oreal, MAC, Revlon and others.
The website will soon be offering beauty brands ways to reach consumers via targeted platforms. During the coming months, the company plans to roll out a number of collaborations with select partners, which will provide value both to the brands and the users. Preen.Me's advanced database will provide brands with information regarding actual product usage, price sensitivity and more, enhancing their ability to connect with customers and new trends.
But, what exactly is Preen.Me? Part web-zine, part social media site, part shopping destination, Preen.Me touts itself as a fun way to shop for beauty products - and makes it an engaging experience.
In less than 9 months, Preen.Me has become a leading social beauty platform. The site allows users to compare prices and read personalized product recommendations based on crowd sourcing and the user's social graph. It also features beauty tutorials, as well as photos that feature different beauty looks created and uploaded by the site's users.
"The thousands of beautiful looks seen on Preen.Me are all created by our community of worldwide beauty enthusiasts who flock to the site to share their looks, be inspired by others, and learn how they're done," said Tamar Yaniv, co-founder and CEO, Preen,Me. "Their passion translates to approximately 1.5M monthly, on-site social interactions and an infectious, even viral enthusiasm, that's become the hallmark of the Preen.Me community."
Photo courtesy of Facebook.com/BeautyAddictsCommunity