One of the pioneers of 100% certified-natural skincare, Weleda is partnering with the Whole Planet Foundation.
Starting March 1st, the brand will begin hosting daily giveaways on its website to help raise funds for the nonprofit during its 2013 Prosperity Campaign. During March, consumers will have the chance to enter and win a variety of Weleda products daily. For each giveaway entry submitted, Weleda will contribute $1 to Whole Planet Foundation.
Weleda hopes to raise at least $10,000 to benefit Whole Planet Foundation, which has disbursed more than $22 million worldwide to date, giving 1.5 million people a chance for a better life. Weleda will also help educate consumers on the benefits of natural ingredients and fair-trade partnerships.
"We are honored to help raise funds for Whole Planet Foundation," said Jasper van Brakel, CEO, Weleda North America. "Weleda and Whole Foods Market believe in supporting and educating consumers on natural health and beauty for future generations to come."
Whole Planet Foundation funds poverty alleviation through grants to micro finance institutions in the U.S. and 54 countries. The foundation funds small loans that empower impoverished individuals with a chance to start a business.
"A loan as small as $200 can spark change for an underprivileged entrepreneur, providing the means to secure an income," said Philip Sansone, president and executive director, Whole Planet Foundation. "We're grateful to Weleda for their support and for inspiring their fans to join the cause."