Singer-songwriter Kat Edmonson will be the new face of bareMinerals "Be A Force of Beauty" campaign.
Edmonson will begin appearing on the brand's digital and social media platforms in March 2013, while also engaging in unique brand activities which include: special live performances in designated bareMinerals boutiques, free downloads of select songs, crowd-sourced makeup looks, various sweepstakes opportunities for access to upcoming concert dates, special meet and greets, and exclusive sampling initiatives.
Edmonson was chosen by Leslie Blodgett, founder / executive chairman, Bare Escentuals, after she heard her on the radio station NPR, and felt "inspired."
"I listen to the radio all the time, but this was different," says Blodgett. "She was different; her voice, her story…she immediately touched my soul."
Blodgett and Edmonson arranged a meeting in New York a few weeks later. "From the moment I heard Kat on the radio, I knew we had to do something with this amazingly talented artist," comments Blodgett.
Edmonson is a native of Texas, and sings jazz-inspired vocals that defy genre. Her legions of fans include such legends as Willie Nelson and Lyle Lovett. Her 2009 debut album Take to the Sky hit the top 20 on Billboard's jazz charts.